Friday, November 30, 2018

RESEARCH: AUDIENCE QUESTIONNAIRE

I used Google Forms to create an audience questionnaire. This proved to be a very successful and effective exercise when trying to identify my target audience and understanding their preferences. My audience questionnaire was published across the internet; through email, facebook, snapchat and instagram reviewers answered my questionnaire.

When creating the questionnaire, I paid particular attention to designing relevant questions for my film work. In doing so I included questions on age and film preferences, whilst being specific to my theme through questions on posters and trailers from the same genre (thriller). This allowed my to gain sufficient knowledge of my target audience to create the perfect piece of work for them.

From my results, I found that a large proportion, roughly 3/4, are going to be a young audience who on average are very in-touch with their social media and enjoy action films. From this, we tailored our ideas to suit our audience. This was done through adjusting the story line to fit what our audience desire along with ensuring we had an online presence.







Sunday, November 11, 2018

RESEARCH: ART OF THE TITLE - THE CONJURING



The Conjuring is the inaugural film in The Conjuring Universe franchise. Thanks to the success of this film, The Conjuring has spawned several related films and sequels. 


The Conjuring is a 2013 American supernatural horror film. I decided to analyse this opening sequence as I became fascinated by the way Becker Design draws audiences in a series of  through unsettling images.

Throughout the film opening, there are clear visual and audio codes with connotations of the theme of horror. To begin with, the production company have clearly made an impressive effort to create effective enigma throughout: from mise-en-scene to sound, it leaves the audience with many unanswered questions. To begin with, this opening does not follow the usual conventions of a film opening as there are no production or distribution companies named, instantly suggesting there is something abnormal about this film.

The opening starts with two images of ‘The Perron Family’. Instantly, the audience would be wondering why this family has been displayed in two separate pictures? Possibly this suggests that this family are disjointed and have issues. However, as the opening progresses it seems that perhaps these issues are not between the family, but between something deeper and darker. This is represented through the clever use of mise-en-scene and the absence of narration and character development. Firstly, the whole opening sequence is shown in black and white; this clearly reflects the time the film is set in, 1970s. Nevertheless, the colours are constantly inverted to create mystifying and eerie scenery, portraying an essence of abnormality. 

Furthermore, enigma is added as newspapers are shown, with articles on ghost stories. Then, there is a black hand occasionally appearing on screen, turning over these mysterious newspapers. This allows the audiences imagination to kick in as they are left wondering whose hand this is, and why they have a collection of news articles on the supernatural. Moreover, the hand appears to be adding layers, indicating that the plot may have multiple layers to it, implying that everything is not as it seems. The use of archival imagery re-enforces the conundrum of this opening.

Finally, the audio codes are used to enhance the enigma created, there is a creepy drone played throughout, constantly developing louder and quieter; showing a lack of control and that chaos is going to break lose. Furthermore, the music is also very slow, this has intentionally been done to allow the audience to absorb the simplicity of the compositions and the content, also to scare the audience. The music is extremely atonal adding to terror of this film opening.

RESEARCH: GHOST STORIES



Image result for Ghost stories

Ghost stories is a 2017 British horror film. I decided to analyse this title sequence as it relates closely to my desired film opening. 


Right from the beginning there are enigma codes suggesting terror, fright and electrifying scenes. The title sequence starts with the unravelling of the different production and distribution companies involved. They are cleverly presented as there is not much colour or movement involved, usually a white text on a black background. The use of low lighting creates an eerie setting. This reflects the genre of the film, horror, right from the beginning. Whilst this is happening there is non-diegetic sound played. We hear dripping and heavy breathing. This leads the audience to think perhaps someone is in danger and cannot escape. This is followed by a rapid crescendo, with the breathing becoming more intense, ending with a putrid shriek as the name of the film ‘Ghost Stories’ is shown. 

Following on the disappearance of the title ‘Ghost Stories’, there is a mystifying display of various monochrome numbers. Unnerving, psychotic scratching sound effects are played along side the appearance of the numbers. This suggests an uncomfortable display of mystery. What do these numbers mean? Why are they there? This entices the audience to watch the rest of the film as they are filled with unanswered questions.

This distressing opening is contrasted against the mellow colours of the bedroom window, this can be seen as the calm before the storm. There is an ambient voice over beginning to explain the back story. The tone of his voice reflects the tone of the shot, calming and relaxed. This grabs the audiences attention as they are able to relate to this male telling a story. 

This is followed by a hard cut to what seems to be footage from an old family camera. This is shown through the use of sepia and letter-boxing creating a vintage feel to the shot. Dissonance between the family is shown to make the audience empathise with the main character, this is effective in establishing his character in the film. Furthermore, it anchors the theme of destruction in his family, suggesting this male is troubled and that this is only the start of his issues in this film. 

Throughout this action shot, there is occasional close-ups resulting in a cross dissolve representing a change in time, switching from the past to the future through the same character. This transition can be seen through clear visual representations such as wrinkles, grey hairs and bags.

Saturday, November 10, 2018

RESEARCH: ART OF THE TITLE - BOARDWALK EMPIRE



Boardwalk Empire forms one of HBO’s stable of long-form drama series. Although it is not, therefore, a film opening, the way it conveys the central character and the theme of a man who is ‘emperor of the boardwalk’ have the same characteristics of a film opening.

I chose to analyse this opening sequence because of its dramatic qualities and the power of its visual style: I intend to make a thriller-like film opening myself with my production team and I wanted to learn from the work of Imaginary Forces, the company who devised this opening.

When I researched the background to the series and to the creation of the opening title, I learned that the visual codes of the opening represent a metaphor, that of a pivotal  moment in post-World War 1 American history when the era of Prohibition in Atlantic City provides an opportunity for the protagonist Nucky Thompson to ‘rule the boardwalk’. As he gazes out over the turbulent waves, bottles of whiskey wash up at his feet. This represents his realisation that he can make money out of Prohibition.  The few minutes of the opening quickly convey that his character can rise above the storms of the times: he is depicted as composed and self-assured.

Throughout the title sequence for Boardwalk Empire, there are clear visual and audio codes with connotations of the theme. Firstly, the scenery helps the audience understand the setting and mood. The title sequence opens with a mysterious figure overlooking the sea, which sets the scene in Atlantic City, a thriving city by the seaside. The sea is used to reveal titles in the soaking sand as the tide rolls in and out. The sea is a focal point throughout the title sequence, depicting many ideas about the main character. An example of this is as the opening sequence develops, we see more of the immaculately dressed, Nucky Thompson. Whilst this is happening, the sea becomes evermore violent, shown through the strong waves crashing against the rocks and the clouds forming in the sky to create a thunderstorm. This reflects how the protagonist can weather the storms, for Thompson as a character appears to be strong and powerful.

Equally, this title sequence creates a mysterious tone. This is done through the series of unexplainable events shown, such as the many bottles appearing in the sea and Thompson’s shoes being unaffected by the water as they remain dry. These can be seen as a metaphors to represent key aspects of the theme. The many bottles can be seen like an armada of messages from the many drunken castaways, implying this city is in need of a bold character like Thompson to help. Furthermore, although the sea is presented as aggressive and relentless, the tide is unable to affect Thompson’s shoes. This helps the audience to realise the significance of Thompson as a character in the show.

Finally, the constant use of relevant mise-en-scène helps the audience understand the genre and time the series is set in. An example of this is Thompson’s outfit: a typical detective from the 1920s. Not only is there an effective stereotype used here, but we see Thompson pull out, and smoke, a cigarette from a delicate gold box. This highlights how stressful his job would have been during this period. Furthermore, this is emphasised as we see a close-up of Thompson’s face, revealing bags and wrinkles. 

The whole opening seems effortlessly stylish and atmospheric, engaging the audience by both suggesting the central themes and reserving enigma.

Wednesday, October 17, 2018

RESEARCH: TITLES


Production Company: Lions Gate Film Presents
Director: An Edward R.Pressman Production
In association with muse productions & Christian Halsey Solomon
A Mary Harron Film
American Psycho
Actor 1:Christian Bale
Actor 2: Willem Dafoe
Actor 3: Jared Leto
Actor 4: Josh Lucas
Actor 5: Samantha Mathis
Actor 6: Matt Ross
Actor 7: Bill Sage
Actor 8: Chloe Sevigny
Actor 9: Cara Seymour
Actor 10: Justin Theroux
Actor 11: Guinevere Turner
Actor 12: Reese Witherspoon
Casting by Billy Hopkins, Suzanna Smith & Kerry Barden
Costume Designer Isis Mussenden
Production Designer Gideon Ponte
Music Supervisors Barry Cole & Christopher Covert
Music by John Cale
Editor Andrew Marcus
Director of Photography Andrzej Sekula
Co-Producers Ernie Barbarash, Clifford Streit, Rob Weiss
Executive Producers Michael Paseornek, Jeff Sackman, Joseph Drake
Produced by Edward R. Pressman, Chris Hanley, Chirstian Halsey Solomon
Based on the novel by Bret Easton Ellis
Screenplay by Mary Harron & Guinevere Turner
Directed by Mary Harron

NATHAN FOSTER 1626 CLAREMONT FAN COURT SCHOOL 64680 I WORKED WITH  CHARLES GORDON 1626, MAX RAGAN 1656 Our brief was to m...